Chief Commercial Officer (CCO)

Successful discovery of your sales performance requires building a data advantage by pulling in relevant data sets from both within and outside the company. Relying on mass analysis of those data, however, is often a recipe for failure. Analytics leaders should take the time to write down in simple sentences the business problems they want to solve or questions they want answered.

ICAP Management Consultants offers a variety of “traditional” consulting services for the last 30 years having accomplished more than 500 related projects.

Marketing automation refers to the convergence of Software and Technology platforms along with Marketing experts, to more effectively market through multi or cross channel campaigns.

Pricing strategy should have a powerful influence on profits. Price is a subtle variable that depends on a number of different factors, many of them difficult to pin down exactly. Indicatively, such factors may be: subjective price perception by customers, customers’ subjective willingness to pay, price modelling and the way prices are communicated. 

BPF is a process that determines the short and long term financial goals of an organization and represents the Annual Planning Cycle. It is a critical tool for informing and executing business strategy. CFM is a process assisting an organization to monitor and analyse its cash flows easily and quickly.

In the new business era, large volume of business information is created by every organizational operation. The effective collecting, handling, analysing & communicating of this unstructured, raw data unveils the way to the strategic management’s “holy grail”, the desirable competitive advantage. 

Loyalty programs are designed to preserve an on-going relationship between a company and its customers so as to reduce churn and achieve cross and up selling. Game mechanics have recently emerged as a key function to customer loyalty, since they can enhance typical Loyalty Solutions with fun. Customers come across engaging and fun experiences, while they are interacting with your brand, thus they are connected to it in an emotional way as well.

Today huge amounts of data concerning customers are broadly available. Good use of this data can provide beneficial insights and ensure competitive advantage. Customer transactions generate great volumes of information that are recorded and include multiple attributes and facts about them.

About us

ICAP Group – with 1.300 employees – is the largest Business Information and Management Consulting Group in Greece, with a strong presence in Southeastern Europe.

At ICAP Consultants, our vision is to become the recognized regional leader in Business Consulting enabled by Technology and Business Analytics. Our strategy relies on uniquely combining a superior industry-focused business consultative approach, consumer & business data, analytics and data integration technology solutions. Our unique and innovative solutions differentiate our customers and provide them a competitive advantage.

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