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BPF is a process that determines the short and long term financial goals of an organization and represents the Annual Planning Cycle. It is a critical tool for informing and executing business strategy. CFM is a process assisting an organization to monitor and analyse its cash flows easily and quickly.

The balanced scorecard is a strategic management system that focuses on the drivers of profit, success, and value in organizations. It looks at four organizational perspectives and the causal links among them. In the balanced scorecard, companies identify and measure the drivers of future performance through the identification of key success factors, and then develop key performance indicators to link to corporate, business unit, and functional strategies.

In the new business era, large volume of business information is created by every organizational operation. The effective collecting, handling, analysing & communicating of this unstructured, raw data unveils the way to the strategic management’s “holy grail”, the desirable competitive advantage. 

Loyalty programs are designed to preserve an on-going relationship between a company and its customers so as to reduce churn and achieve cross and up selling. Game mechanics have recently emerged as a key function to customer loyalty, since they can enhance typical Loyalty Solutions with fun. Customers come across engaging and fun experiences, while they are interacting with your brand, thus they are connected to it in an emotional way as well.

About us

ICAP Group – with 1.300 employees – is the largest Business Information and Management Consulting Group in Greece, with a strong presence in Southeastern Europe.

At ICAP Consultants, our vision is to become the recognized regional leader in Business Consulting enabled by Technology and Business Analytics. Our strategy relies on uniquely combining a superior industry-focused business consultative approach, consumer & business data, analytics and data integration technology solutions. Our unique and innovative solutions differentiate our customers and provide them a competitive advantage.

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