Strategy Map using Balanced Scorecard Methodology

The balanced scorecard is a strategic management system that focuses on the drivers of profit, success, and value in organizations. It looks at four organizational perspectives and the causal links among them. In the balanced scorecard, companies identify and measure the drivers of future performance through the identification of key success factors, and then develop key performance indicators to link to corporate, business unit, and functional strategies.

The four perspectives of the balanced scorecard are:
Financial. To succeed financially, how should the organization appear to its shareholders?
Customer. To achieve its vision, how should the organization appear to its customers?
Internal business process. To satisfy shareholders and customers, at what business processes must the organization excel?
Learning and growth. To achieve the vision, how will the organization sustain its ability to change and improve?

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ICAP Group – with 1.300 employees – is the largest Business Information and Management Consulting Group in Greece, with a strong presence in Southeastern Europe.

At ICAP Consultants, our vision is to become the recognized regional leader in Business Consulting enabled by Technology and Business Analytics. Our strategy relies on uniquely combining a superior industry-focused business consultative approach, consumer & business data, analytics and data integration technology solutions. Our unique and innovative solutions differentiate our customers and provide them a competitive advantage.

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