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Marketing Automation

Marketing automation refers to the convergence of Software and Technology platforms along with Marketing experts, to more effectively market through multi or cross channel campaigns.

 
 
 
 
During the last years the number of communication channels that consumers use has increased, since the emergence of several new Media and the invention of new types of communication devices. Consumers are becoming more and more technology – savvy, and since their attention is usually divided in even more stimuli, companies that want to approach them must be precise and push the right message, on the right moment, using the right channel. The problem becomes much more complex since traditional Media are still present as well.
 
An integrated multi-channel communication strategy must be flexible enough to handle new challenges and problems, while adapting to the combination of micro-channels that customers use in unanticipated ways. 
 
Marketing Automation can lead to the alignment of Sales & Marketing activities, while repetitive tasks can be handled in an effective and quick way. Customer Experience management becomes more easy, since integrated messages can be sent across campaigns and channels, and their results can be analyzed through a consistent set of metrics. For the entire above, specific budget constraints and targets are met as well. 
 
The incorporation of Marketing Automation for a company would result to:
 
  • Save time from repetitive and non - creative tasks and invest it to the marketing of the company
  • Increase Marketer’s efficiency by handling them better control over their budgets and processes
  • Bring the work of those who plan campaigns and those who execute them together into a single, collaborative environment
  • Manage all aspects of marketing expenses and avoid duplicate actions that may infer agencies or other partners
 
ICAP Management Consultants can help you design and execute holistic Marketing actions that lead to Automation. With the use of state of the art technology and our long experience in the Marketing field, we can help you design cross platform campaigns, and give you the right tools to easily manage them. Our expertise in data analysis will help you review not just your products and services, but your campaigns, their results and your efficiency as well.
 
ICAP services in the field of marketing automation include:
 
  • Documentation and automation of all tactic and repetitive tasks 
  • Marketing budget allocation analysis
  • Media and creative material management
  • Campaigns data analysis and revision
  • Customer segmentation and offer-to-segment allocation 
 
ICAP follows a methodology considering all factors important for a successful project delivery. Business needs, Technology needs and Consulting are balanced and reviewed per case, and according to project scope.
 
 

About us

ICAP Group – with 1.300 employees – is the largest Business Information and Management Consulting Group in Greece, with a strong presence in Southeastern Europe.

At ICAP Consultants, our vision is to become the recognized regional leader in Business Consulting enabled by Technology and Business Analytics. Our strategy relies on uniquely combining a superior industry-focused business consultative approach, consumer & business data, analytics and data integration technology solutions. Our unique and innovative solutions differentiate our customers and provide them a competitive advantage.

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