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Successful discovery of your sales performance requires building a data advantage by pulling in relevant data sets from both within and outside the company. Relying on mass analysis of those data, however, is often a recipe for failure. Analytics leaders should take the time to write down in simple sentences the business problems they want to solve or questions they want answered.

 

 

This approach often means moving away from the “usual way of doing things.” Most sales leaders deploy resources, for example, on the basis of the current or historical performance of a given sales region. Using data to specifically unlock new opportunities requires looking at data in a new way.


ICAP Management Consultants can help you to unlock your full sales potential. With our services and solutions you can get insight of your sales force performance or your target market.

ICAP Group maintains the largest and most updated business information database in SE Europe, while through its partnership with Dun & Bradstreet, can provide information for more than 230 million companies from 238 countries.

We uniquely can combine business information, customer information and market information to support your sales strategy. And of course can drive the execution of your sales strategy as well.

 

About us

ICAP Group – with 1.300 employees – is the largest Business Information and Management Consulting Group in Greece, with a strong presence in Southeastern Europe.

At ICAP Consultants, our vision is to become the recognized regional leader in Business Consulting enabled by Technology and Business Analytics. Our strategy relies on uniquely combining a superior industry-focused business consultative approach, consumer & business data, analytics and data integration technology solutions. Our unique and innovative solutions differentiate our customers and provide them a competitive advantage.

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