Loyalty, Gamification, Business Intelligence for a leading Bank

Published in Solutions

Leading Greek Bank assigned a project to ICAP for the implementation of a Customer Loyalty solution with Gamification techniques. The Bank also asked for advanced reporting services and analytics focused on the upcoming business component.




We provide a critical mix of state-of-the-art solutions which includes:

  • Business Consulting services and Strategy defining in terms of Loyalty and Gamification
  • Gamification customized platform through partnerships with Gamification platform’s experts
  • Business Intelligence (BI) Application using market’s most promising technologies and software
  • Data mart design and creation in order to serve the BI Application’s needs
  • Customer Analytics platform and services.


The visibility in media and the entire “talk” around our solution underlines that we introduced innovation and therefore differentiated our offer against the competition.

About us

ICAP Group – with 1.300 employees – is the largest Business Information and Management Consulting Group in Greece, with a strong presence in Southeastern Europe.

At ICAP Consultants, our vision is to become the recognized regional leader in Business Consulting enabled by Technology and Business Analytics. Our strategy relies on uniquely combining a superior industry-focused business consultative approach, consumer & business data, analytics and data integration technology solutions. Our unique and innovative solutions differentiate our customers and provide them a competitive advantage.

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